Friday, September 27, 2013

MY 1950s Bulova collection-Bohemia legend.

Bulova was founded and incorporated as the J. Bulova Company in 1875 by Joseph Bulova (1851 – November 18, 1936),[2] an immigrant from Bohemia. It was reincorporated under the name Bulova Watch Company in 1923, and became part of the Loews Corporation in 1979[3] and sold to Citizen at the end of 2007.
In 1912, he launched his first plant dedicated entirely to the production of watches. Manufacturing watches at their factory in Biel(Switzerland), Bulova began a standardized mass production never seen in the world of watchmaking until then. In 1919, Joseph Bulova offered the first complete range of watches for men. The iconic visual style of his first popular advertising made its watches popular with the American public. But beyond the original style, precision and technological research also became an endless quest for Bulova. In 1920, he set up an observatory on the roof of a skyscraper to make measurements that would enable him to determine very preciselyuniversal time.
Bulova established its operations in Woodside, New York, and Flushing, New York, where it made innovations in watchmaking, and developed a number of watchmaking tools.[3] Its horological innovations included the Accutron watch, which used a resonating tuning fork as a means of regulating the time-keeping function.
Belova became a renowned watch company in 1923. Bulova produced the first advertisement broadcast on radio in 1926, announcing the first beep of history: «At the tone, it's eight o'clock, Bulova Watch Time», an announcement heard by millions of Americans. In 1927, Charles A. Lindbergh was the first pilot to cross the Atlantic nonstop. His crossing earned him a Bulova Watch and a check for $1000, and it became an emblem for the brand that created the model "Lone Eagle" in his likeness. Bulova in 1931 then became the first manufacturer to offer electric clocks. In the 1930s and 1940s, the brand was a huge success with its rectangular plated watches whose case was strongly curved to better fit the curve of the wrist.
Bulova paid $9 for the world's first television commercial, a July 1, 1941, placement on New York station WNBT before a baseball game between the Brooklyn Dodgers andPhiladelphia Phillies.[4][5][6]
The Joseph Bulova School of Watchmaking was founded in 1945 by Arde Bulova, Chairman of the Board, initially to provide training for disabled veterans after the Second World War. The school later became a full fledged rehabilitation facility, an advocate for disabled people nationwide, and one of the founders of wheelchair sports in America. The school closed in 1993.
In 1967 Bulova bought the Manufacture des montres Universal Perret Frères SA at Geneva and sold it in December 1977. The factory in Biel was closed in 1983. (source from wikipedia)

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